Join the
Paradox Revolution

The Industry
The Industry
An unparalleled business model for an exciting venture.
Experiential entertainment is growing fast and we stand at the forefront, globally!
Everything about the Paradox Museum is different, and this includes how we do business. We create experiences that make people think outside the box and memories that last a lifetime. From the inside out, we work strategically and holistically, aiming to become the largest private museum brand in the world.
01 We Create
02 We Support
03 We Care
04 We Build Legacy
It’s in our DNA
We Create
We Create
We Support
We Support
We Care
We Care
We Build Legacy
We Build Legacy




So Much More Than A Franchise
At the Paradox Museum, nothing makes sense—and yet everything is undeniably real. Especially the human connections we create. That’s what makes Paradox truly unique, and it’s the secret to every successful partnership. Here, you’re not just a franchisee—you’re a vital part of something bigger, a co-creator of the extraordinary.
Unique Characteristics

Quick Performance
& Sustainable Growth
Quick Performance
& Sustainable Growth

Low Maintenance
& Efficient Operations
Low Maintenance
& Efficient Operations

Constant
& Diversified Visitors
Constant
& Diversified Visitors

Prime Locations
& Varied Use
Prime Locations
& Varied Use

Utterly Unique
Exhibits & Offerings
Utterly Unique
Exhibits & Offerings
Success Stories
Success Stories

Every Paradox Museum is its own story of triumph!
Every single Paradox Museum is a one-of-a-kind creation—custom-designed from the ground up. Each new location begins with a fresh brainstorm of mind-bending ideas, all infused with local flavor. The result? A uniquely paradoxical experience that offers new perspectives and dares visitors to challenge reality.

Right from the first contact with paradox, I felt their desire to build places where joy and knowledge were at the center. That we in Stockholm had the privilege of being one of the first to have the joy of opening up paradox was a journey we made together. The fact that we also managed to become part of Stockholm`s entertainment and culture scene very quickly was proof of our hard work.
Through Our Partners’ Eyes
Here is what some of our partners have to say about their experiences: